MAP enables even those with modest savings and simple financial planning requirements to make the most of what they earn and to have a robust plan in place to help them achieve their specific financial goals. A plan that will afford them greater peace of mind no matter their stage of life, or their bank balance.
As such, we truly believe MAP is a game-changer. We believe that it can provide a significant differentiator for corporate advisers. We also believe that it will help advisers of all stripes to cost-effectively manage low-margin clients.
The ‘robo’ solutions brought to market all those years ago, swam against the tide of advice, aiming to compete with or even replace the need for an adviser. That meant they were destined to fail, as that need for a human touch was very much still needed.
The next generation of digital and hybrid solutions must work with the advice market, not against it. That is why, with MAP, we have put access to a qualified human adviser, on-hand to sense-check choices along the way, at the heart of our digital financial advice service
